Who Uses Outdoor
Advertisers are increasingly acknowledging the effectiveness and
reach potential of outdoor advertising. Today, every category of
advertiser is featured on outdoor media compared to a select few
ten years ago.
In 2008, the major spenders on outdoor media were from the
telecommunications, food and beverage industries.
Top 10 Advertisers in Outdoor Media (2008)
- MTN Nigeria Limited
- Zain Nigeria Limited
- Etisalat Nigeria Limited
- Friesland Foods Nigeria Limited
- Nigeria Breweries Plc
- Globacom Nigeria Limited
- Guinness Nigeria Plc
- Coca-Cola Bottling Company Limited
- Zenith Bank Plc
- UBA Nigeria Ltd