Why Outdoor
TARGET MARKET
With consumers accustomed to flipping the channel, turning the
page or clearing the screen when an ad pops up, Outdoor Advertising
is the perfect medium to combat such pitfalls and successfully
capture your target market.
TOTAL REACH
Outdoor Advertising provides broad coverage and targeted market
reach. It is the most visible media exposed to everyone who goes
outside of the home to work, school, shop or play.
TARGET POTENTIAL
Not only can you reach mass audiences with Outdoor Advertising but
it also allows for targeting specific communities, ethnic groups,
ages, income levels, etc.
FLEXIBILITY
Outdoor Advertising can be situated in locations reaching everyone
coming into or leaving your specific market area. You can pinpoint
your prime target areas exactly.
HIGH FREQUENCY
The continuous presence of Outdoor Advertising produces frequency
levels unmatched by any other medium.
CONSTANT EXPOSURE
Seven days a week, 24 hours a day, 30 days a month, Outdoor
Advertising generates repeated exposure, delivering your message
over and over again.
LOW COST PER THOUSAND
The lowest cost-per-thousand of any media, Outdoor Advertising is
unsurpassed in its ability to supply long lasting impressions,
coverage, reach and frequency.
AUDIENCE MEASUREMENT
Outdoor advertising has been growing steadily since 2002 it has
been identified by industry analysts as offering the greatest
growth potential. Measuring the effectiveness of outdoor
advertising is a key element of the industry's future growth
strategy. The industry should develop a new audience measurement
tool that will cover all outdoor formats, including the interiors
of shopping centres and airports.
CASE STUDY
Consumers use products but buy brands
International research studies agree that a presence on the
street on large format gives the advertised brand stature in the
consumer's mind, attaches authority and shouts "look at me". From
new products launches to communicating areas and high impact by the
use of size, color and illumination. Billboards are a way to
quickly expose many consumers to the advertising message (reach) by
continued presence of the message periods of time (frequency).
The benefits of outdoor advertising are:
- Convert sales through brand awareness when making a purchase
decision
- Extends the reach of a mixed media campaign. Cost effective way
to consistently reach many consumers 24/7
- High advertising message recall