LASAA is Lagos State Signage and Advertisement Agency. It was established under the Lagos State law to manage, regulate and control outdoor advertisement in Lagos state through the issuance of permits to outdoor advertisement structure owners. The Agency was set up by the Lagos State Structures for Signage and Advertisement Agency Law, 2006 to manage and regulate the Signage and Outdoor Advertisement Industry. The main purpose of the advertisement control system is to ensure that everybody involved in the display of outdoor advertising contributes positively to the appearance of an attractive and cared-for environment.

As provided in the law, all outdoor advertisement structure(s) must be registered by the owner and issued with a permit. LASAA has provided a system for controlling advertisement displays which is fair, balanced, consistent, speedy, efficient, responsive to change and promote a pleasant, safe and cared for environment.

• 1st party advertisement means the advertisement of anything produced, procured, sold, delivered, performed or provided from the premises on which the advertisement is displayed

• 2nd Party Advertisements are informational and directional signs

• 3rd Party Advertisement means the advertising of anything which is not produced procured or sold delivered, performed or provided from the premises on which the advertisement is displayed.

Our aim is to provide a system for controlling advertisement displays which is fair, balanced consistent, speedy, efficient and responsive to change and promote a pleasant and safe environment.

LASAA's Vision is to be an International Leader in Signage Control, Outdoor Advertising Regulation and Civic Beautification.

Our Mission is to Modernize, Standardize and Regulate Streetscapes so as to benefit the State, Citizens and Visitors alike.

Every organisation, commercial and non-commercial is entitled to a sign on its premises and is expected to apply for an advertisement permit at any nearest LASAA's Local Government office.

GIS means Geographical Information Survey. It provides the longitude and latitude of where the sign will be erected under the earth. The GIS model has become old fashioned and does not provide accurate figures. The Universal Transverse Mercator (UTM) coordinates is a better version of the GIS. Its compatibility and use is much more effective and accurate for determining the positioning of a building under the earth. It is a requirement in the pre-scrutiny application form for an advertisement permit. The Location map is a detailed map of the structures surrounding the allocation of the proposed structure.

A photomontage is a requirement in the pre-scrutiny application form and it is a computer simulated photograph which shows the positioning of a proposed sign.

The registration process is in 2 stages:- Pre-scrutiny Application (Annexure 1A form) and Formal Application (Annexure 2 form)

To register a sign, take the following steps

A. Get to the nearest Local Government and Request for a LASAA office

B. Purchase the Pre-scrutiny form (Annexure 1A); provide the necessary requirement in the form

C. Submit the completed form (Annexure 1A) to the point of purchase

D. Purchase of the Formal Application form (Annexure 2) at the Head Office after the receipt of a letter titled- RE: ON-GOING PRE-SCRUTINY APPLICATION PROCESS FOR 1ST PARTY (ON PREMISE) SIGNAGE

E. Submit the completed form (Annexure 2) with the necessary requirement

A) Photograph of the signage as it is standing from the road or a photomontage of what is proposed.

B) The UTM co-ordinates and the Location map.

C) A letter of consent (where applicable) from the owner of property where sign is to be erected

a. Site Plan

b. Location map

c. Sign Plan

d. Elevation Drawing

e.Photomontage/Photograph

f. Tax Clearance

g. Letter of consent or Tenancy Agreement

An advertisement permit is a legal document issued by LASAA as the right to erect and maintain an advertisement structure for a period of time.

For banners, a special temporary permit must be applied for and issued by LAASA. Banners can only be used within the premises where the event is taking place and the permit is for 2 weeks. Any use of banners across the road is illegal. In the case of posters, it has become a criminal offence to paste posters indiscriminately. Posters are only allowed at designated boards that will be provided by LASAA. Anybody whose advertisement is so displayed on a poster that defaces the environment will be held liable for breaching the law.

To register a sign, take the following steps

a. Get to the nearest Local Government and Request for a LASAA office

b. Purchase the Temporary Application form (Annexure 1B); provide the necessary requirement in the form

c. Submit the completed form (Annexure 1B) to the point of purchase a week before date of deployment

d. Receive a bill and make payment accordingly

For Road shows a special temporary permit must be appliedfor. LASAA will grant such request following the submission of:

• Application form 1b
• Vehicle Licence
• Route plan with dates
• Photomontage or picture to show proposed/existing brand display
• Vehicles must be displayed at LASAA office for inspection
• Declaration of number of brand promoters.